Our Mission

Directions is recognised as one of Australia’s leading providers of Conference, Event, Motivation & Incentive Program Management, Travel Management and Destination Management. We have nurtured and developed long-term relationships with our clients – many for over 13 years.

Our culture is built on our positioning statement “The sky is not the limit!”. This bold statement defines our DNA and drives our direction – it fuels us to take our business to greater heights and inspires us to create experiences that will take our clients business and their brand to the next level. Our team always go the extra mile to make your event a success.

Our Point of Difference

Directions point of difference is our creativity and people. The way we differentiate ourselves and the reason we are successful is through three key areas:

  • the way we lead our people and help them realise their potential inside the business;
  • the culture we create;
  • and the strength of relationships we have with our clients, strategic alliances and suppliers.

Brand Alignment Model

The Directions Brand Alignment Model is our roadmap for long-term, sustainable success. It provides clarity on our future direction, mission, core purpose, brand values and most importantly, the shared values that bind us, and the key behaviours we require to get us there.


Our mission focuses our people and business – We’re passionate about leading the industry in bold and daring directions by collaborating with you to create lasting memories.


These five values are what’s important to us – they bind us and are at the heart of everything we do:


  • Exceptional
  • Passionate
  • Bold
  • Collaborative
  • Respectful

DIRECTIONS Conference and Incentive Management
56 Parramatta Road

Glebe | NSW | 2037
+61 2 9565 6500
+61 2 9565 6567 (fax)