Corporate Hospitality

We help companies focus on providing their clients with information about services and products in a relaxed and casual environment

Strategic Approach

We work with our clients to leverage the maximum benefit from their hospitality programs

Programs and Experiences

Experiences designed to complement and be consistent with the client’s brand

Exclusive corporate hospitality experiences can be an incredible motivator to drive product sales, enhance customer experiences or drive performance improvements among your teams.

Directions Corporate Hospitality

We help you focus

COVID-19 and the economic impact is continuing to be a burden to most industries in Australia and around the world. 

Companies are feeling the pressure and are now looking towards corporate hospitality as a way of investing in their clients and staff to maintain relationships whilst also increasing revenues.

By spending quality time with their clients, companies can focus on providing them with information about services and products in a relaxed and casual environment.

Directions - Corporate Hospitality

Strategic Approach

Our strategic approach to corporate hospitality design and management will ensure a return on your marketing investment and guarantee unique and memorable customer experiences. That incredible VIP corporate hospitality event can also drive stronger brand loyalty among your audiences and place your brand front of mind.

We work with our clients to leverage the maximum benefit from their hospitality programs whilst at the same time ensuring value for money and execution of the overall strategy.

Directions - Corporate Hospitality

Programs and Experiences

We have delivered amazing corporate hospitality experiences over the years, both sporting and cultural – exclusive marquees at Melbourne Cup, Australian and International Grand Prix Events, Cirque Du Soleil, the Australia Open Tennis, Rugby World Cup, AFL Grand Finals, Theatre Musicals and Concerts…..the list goes on and on!

Hospitality programs are built based on a thorough understanding of our client’s businesses, their requirements and key objectives.  Each experience is designed to complement and be consistent with the client’s brand.

It is important not only to offer the right rewards and incentives but to ensure that  end-to-end event management is handled and delivered professionally.

Directions - Corporate Hospitality

CASE STUDY 

Corporate Hospitality

Flemington Racecourse

One of our long-standing clients hosts an annual corporate hospitality event at Flemington Racecourse, this event sees 200 guests of our client descend on the racecourse to experience bespoke corporate hospitality and entertainment for the Race that Stops the Nation – The Lexus Melbourne Cup. The day sees the group elegantly transferred from their Melbourne CBD hotel via private luxury river boat along the Yarra River to Flemington, where they embark at the dock and hope into their custom designed marquee. The group experiences the spoils of bespoke dining options, custom curated for a substantial day of grazing.

With cocktails served on arrival, the day is filled with free flow Champagne, premium hand selected wines and spirit combinations to get the group celebrating their wins on the day.

As it is an annual event, with largely the same audience each year, our challenge is to ensure we are constantly evolving and reinventing the event offering so that each year has a completely different look and feel. We have achieved this through recreating the atmosphere of the marquee each year with creative set-ups and theming, transforming the venue into a tropical oasis, a chic glamour garden and speakeasy jazz club but always lending toward the years trends in fashion and racing.